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To understand our passion for quality and performance in every golf
club we build, and why we've chosen such an unconventional way to
structure a premium golf equipment company, you have to understand us
personally. We're serious about this game and the clubs we use to play
it.
Co-founder and President Terry Koehler has been in the golf
equipment industry for 25 years, and has worked with some of the best
small independent clubmakers in the business - Otey Crisman, Ray Cook, Joe
Powell and others. He also spent several years at the Ben Hogan Company.
His work in golf has ranged from product design to marketing to the
President's desk. He's been awarded five golf club patents.
In
1996, Terry left Hogan, and along with a new friend and partner, Ralph
Thompson, created Reid Lockhart, a small specialty company that gained a
quick reputation for outstanding quality and timeless designs. In 2000,
Reid Lockhart purchased Ray Cook and Terry became President of both
companies. In late 2001, Terry left that post and sold his interest in Ray
Cook/Reid Lockhart. Quite simply, he suffered from burnout. He missed the
days spent in the shop tinkering with new products, and the one-on-one
interaction with golfers and their professionals.
So Terry took
some time off. He played a lot of golf, which rekindled his passion for
the game. And he spent days on the water, fishing . . . and thinking about
how he could build a golf company where the product was always the star,
and the relationship with customers and golf professionals could be simple
and straightforward.
He "re-recruited" his good friend and
co-founder of Reid Lockhart, Ralph Thompson, a marketing professional who
had become quite immersed in e-commerce. And together they came up with a
fresh and totally different approach to building a premium specialty
equipment company. Being away from the day-to-day dueling with the giants
that dominate the retail environment, they began to see that the way to
build a company like they had always envisioned required a rather unique
set of business principles.
• It would begin with a fine focus on
the product, and they would pull out all stops to build the best wedges
and other products the golf industry had ever seen.
• They would use
the internet as the commerce terminal, selling direct to golfers and to
golf professionals as well, all through a website that was informative and
friendly to both.
• The company would be funded completely with their
own money, so that they answered only to their customers and their own
consciences - not to the needs and interests of investors or tour
professionals.
• And maybe most importantly, they would be patient.
Eidolon Golf has no thoughts of ever threatening Titleist® or Cleveland®,
and we can only build a few thousand wedges a year. But those few thousand
golfers WILL HAVE THE VERY BEST SCORING TOOLS THAT HAVE EVER SEEN THE
INSIDE OF A GOLF BAG.
Generalagent för de Skandinaviska länderna:
GolfNuts
Box 27
182 11 Danderyd
08 7536055
www.golfnuts.se
info@golfnuts.se
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